Your iconic designs are being copied on a mass scale; systematically finding the copies and clearing the market has been impossible.
Until now.
Welcome to Dupe Killer.
Why Dupe Killer?
THE PROBLEM
You have spent years investing and innovating in creating your unique designs; building and shaping that signature look. But the copycats are quicker than ever; they copy your design and have it on sale in what feels like seconds.
And now it’s not just the big retailers knocking you off; thanks to the web, anyone can source dupes from China, market through social and be up and running with a professional looking website in a matter of days, and for pennies.
Protecting your designs has been a nightmare for years; it’s not like tackling counterfeits, where there are established systems and processes which help you take down the fakes (and the fakers); tackling copycats is patchy and unpredictable and as most are discovered by chance, there’s no reliable data or understanding of the extent of the problem.
Dupe Killer uses cutting edge (patent pending) AI. We train our technology to recognise the key features of your design, whether that be an entire product, part of it or simply the colour of your packaging.
Once we’ve trained our Dupe Killer, we set it loose like a bloodhound to sniff out copycat designs on the web, on marketplaces or social media platforms. Our tech analyses what it finds and calculates whether it infringes your rights.
Products & Services
We offer many options for the services we can provide. The models below provide some ideas of the how we can work with you, but well always customise what we do to your needs.
- Dupe Detection
- Trademark Protection
- 1 Protected Design
- 24/7 Monitoring and Detection
- European Website Monitoring
- 1 Languages Covered
- 1 Local Marketplace Covered
- Full Analytics Available
- Social Media Selling
- Dedicated Legal Advice
- Takedowns
- Test Purchases
- Custom Reporting
- 24/7 Dupe Detection
- Trademark Protection
- 5 Protected Designs
- 24/7 Monitoring and Detection
- Global Website Monitoring
- 2 Languages Covered
- 5 Local Marketplaces Covered
- Full Analytics Available
- 1 Social Media Selling
- Dedicated Legal Opinion
- Unlimited Takedowns
- Test Purchases
- Custom Reporting
- 24/7 Dupe Detection
- Trademark Protection
- Unlimited Protected Designs
- 24/7 Monitoring and Detection
- Global Website Monitoring
- Multiple Language Covered
- Unlimited Local and Global Marketplaces Covered
- Full Analytics Available and Unlimited Social Media Sites
- Social Media Selling
- Dedicated Legal Opinion
- Unlimited Takedowns
- Test Purchases
- Custom Reporting
Meet the Team
Our team has deep legal and technology experience. Dupe Killer was incubated within top tech law firm Kemp Little.
RACHAEL BARBER
BRAND & DESIGN EXPERT
GERARD FRITH
AI & DIGITAL EXPERT
RICH REEVE-YOUNG
IP ENFORCEMENT SPECIALIST
PAUL GARLAND
LEADING IP EXPERT
YOU WORK HARD
FOR YOUR CREATIVITY
SO WE WORK HARDER
TO PROTECT IT
Dupe Stats
Ecommerce will be the largest retail channel in the UK in 2019
%
of total retail sales
Our AI
processes
dupe searches
a minute
%
OF PEOPLE
buy product they first discovered through social media
%
OF PEOPLE
say they have mistakenly bought a product that looks like what they intended to buy
Featured Case Study
We have been working with some of the world’s leading brands, such as Jimmy Choo and Alexander McQueen. Over the past few months, we have taken down over 40 copycats and are looking at recovering a 6 figure sum for them. The market for these businessesis cleaner than it has been for years, thanks to tackling the issue with Dupe Killer.
WE’VE GOT
YOUR CREATIVITY
COVERED FROM
ALL ANGLES
Insights & Blog
The influence of influencers – worth your money?
There is no doubt that the role of influencers on today’s purchasing trends is more dramatic than ever. But retailers need to be savvy and ensure they work with the right ones, as trends and reactions to influencers are changing. Some retailers have been slow to catch...
read more
VERY LITTLE – that’s what it takes to set up an e-comms business selling dupes
Part 1 of our series in the growth of fast fashion If you’re a brand that designs original goods, this means that there is a vast increase in the number of sales channels through which cheap imitators can sell products that borrow your designs for their copycat...
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Serious backing for legaltech – the future is here, embrace it don’t fear it
Genie AI, a legaltech start-up recently secured £2M seed funding for its SuperDrafter AI drafting tool. Whilst it's great legaltech is now on VC's radars, from a lawyer's perspective, the far more interesting point for me is the fact that one of the angel...
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